Challenge:
Adidas launched a Kevin Garnett Limited Edition Shoe call "Long" which means "The Dragon." This shoe was designed for the China market and can only be purchased in China. In conjunction with a Public Relations event our brief was to launch the shoe online at the same time as its official launch. The idea had to be linked to the cultural icon, the dragon.

Solution:
Just as the western version of the dragon, the Chinese dragon can also blow smoke and fire. The way to interact with this banner is by blowing on your microphone or on your integrated microphone if you are using a laptop.

Results:
During a 15 day period, 134,401 users interacted with this banner.

Translation:
Blow right here,
Give it all you got...
More... try harder...
You have now released the Dragon!
KG3