Adidas Women Campaign
Yoga – Box - Row

Challenge:
In order to promote their women sport clothing collection, adidas launched a campaign claiming that these clothes allow you be the woman you want to be. The challenge was to create a campaign that spoke never giving up, pushing your limits and that linked to a woman community site.

Solution:
In classic adidas style, this interactive banner allows you to control a woman practicing yoga, boxing and rowing.
 
Results:
Total Registrations: 29,875
Total Page views: 2,279,103

Translation:
Your hand moves, she moves.
The “Wo Men” sports trend will turn you into the women you want to be.
NOTE: “Wo Men” in Chinese means “Us or Our” and is spelt like “women” in English.
IMPOSSIBLE IS NOTHING